Negotiation Guide
Opening Offer
$55,408
Fair Price
$56,908
Walk Away Above
$57,349
- • Recent buyers paid ~$23 above MSRP
- • Sitting 77 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$50,277
Est. Invoice$52,011
Holdback (est.)$1,734
MSRP (Sticker)$57,790
Asking Price$57,790
Markup$0
Est. Dealer Margin on This Car$7,513
Percentile95% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold551
Avg Markup+$23
Median Markup$0
Best Deal-$2,545
Worst Deal+$2,000
% Sold Below MSRP95%
Avg Days to Sell30 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$838
Avg Markup (Optiq)$0
% Below MSRP89%
Avg Days to Sell27 days
Avg Sold Markup-$1,455
Cheaper Optiq Sport Inventory
MOTOR WERKS CADILLACBarrington, IL
-$2,620$55,50028d
VAUGHN CADILLACOttumwa, IA
-$2,500$54,2957d
CAPITOL CADILLAC OF SALEMSalem, OR
-$2,500$56,1897d
QUANTRELL CADILLAC, INC.Lexington, KY
-$2,468$50,92214d
GURLEY-LEEP CADILLACMishawaka, IN
-$2,334$55,78614d
NAPLETON CADILLACOak Lawn, IL
-$2,315$55,96928d
BARKER MOTOR COMPANYBloomington, IL
-$2,314$51,906120d
MOSES CADILLAC OF CHARLESTONCharleston, WV
-$2,026$55,9740d
MASTRIA GMCRaynham, MA
-$2,000$56,67540d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$53,61728d