Negotiation Guide
Opening Offer
$56,665
Fair Price
$58,165
Walk Away Above
$58,330
- • Recent buyers paid ~$10 above MSRP
- • Sitting 49 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$50,891
Est. Invoice$52,646
Holdback (est.)$1,755
MSRP (Sticker)$58,495
Asking Price$58,495
Markup$0
Est. Dealer Margin on This Car$7,604
Percentile95% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold481
Avg Markup+$10
Median Markup$0
Best Deal-$2,545
Worst Deal+$1,795
% Sold Below MSRP95%
Avg Days to Sell31 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)+$123
Avg Markup (Optiq)-$38
% Below MSRP95%
Avg Days to Sell23 days
Avg Sold Markup+$152
Cheaper Optiq Sport Inventory
NAPLETON CADILLACOak Lawn, IL
-$2,907$55,37737d
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,634$56,48191d
CAPITOL CADILLAC OF SALEMSalem, OR
-$2,500$56,18916d
VAUGHN CADILLACOttumwa, IA
-$2,500$54,29516d
QUANTRELL CADILLAC, INC.Lexington, KY
-$2,468$50,92223d
GURLEY-LEEP CADILLACMishawaka, IN
-$2,334$55,78623d
BARKER MOTOR COMPANYBloomington, IL
-$2,314$51,906129d
MOTOR WERKS CADILLACBarrington, IL
-$2,095$57,00033d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$53,61737d
MASTRIA GMCRaynham, MA
-$2,000$56,67549d