Negotiation Guide
Opening Offer
$57,272
Fair Price
$58,772
Walk Away Above
$58,943
- • Recent buyers paid ~$11 above MSRP
- • Sitting 48 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$51,430
Est. Invoice$53,204
Holdback (est.)$1,773
MSRP (Sticker)$59,115
Asking Price$59,115
Markup$0
Est. Dealer Margin on This Car$7,685
Percentile95% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold533
Avg Markup+$11
Median Markup$0
Best Deal-$2,545
Worst Deal+$1,795
% Sold Below MSRP95%
Avg Days to Sell30 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)+$355
Avg Markup (Optiq)+$166
% Below MSRP93%
Avg Days to Sell28 days
Avg Sold Markup+$1,024
Cheaper Optiq Sport Inventory
NAPLETON CADILLACOak Lawn, IL
-$2,907$55,37736d
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,634$56,48190d
CAPITOL CADILLAC OF SALEMSalem, OR
-$2,500$56,18915d
VAUGHN CADILLACOttumwa, IA
-$2,500$54,29515d
QUANTRELL CADILLAC, INC.Lexington, KY
-$2,468$50,92222d
GURLEY-LEEP CADILLACMishawaka, IN
-$2,334$55,78622d
BARKER MOTOR COMPANYBloomington, IL
-$2,314$51,906128d
MOTOR WERKS CADILLACBarrington, IL
-$2,095$57,00032d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$53,61736d
MASTRIA GMCRaynham, MA
-$2,000$56,67548d