Deal Sheet: 2026 Optiq Sport

BROGAN CADILLAC CO. · Totowa, NJ · VIN: 3GYK3EM42TS163217

Negotiation Guide

Opening Offer

$55,280

Fair Price

$56,780

Walk Away Above

$57,275

• Recent buyers paid ~$11 above MSRP
• Sitting 82 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,260

Est. Invoice$51,993

Holdback (est.)$1,733

MSRP (Sticker)$57,770

Asking Price$57,770

Markup$0

Est. Dealer Margin on This Car$7,510

Percentile95% of inventory is priced lower

Days on Lot82 days

What Others Paid (Last 30 Days)

Cars Sold533

Avg Markup+$11

Median Markup$0

Best Deal-$2,545

Worst Deal+$1,795

% Sold Below MSRP95%

Avg Days to Sell30 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$388

Avg Markup (Optiq)$0

% Below MSRP91%

Avg Days to Sell24 days

Avg Sold Markup+$2,591

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