Negotiation Guide
Opening Offer
$55,464
Fair Price
$56,964
Walk Away Above
$57,539
- • Recent buyers paid ~$11 above MSRP
- • Sitting 112 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$50,560
Est. Invoice$52,304
Holdback (est.)$1,743
MSRP (Sticker)$58,115
Asking Price$58,115
Markup$0
Est. Dealer Margin on This Car$7,555
Percentile95% of inventory is priced lower
Days on Lot112 days
What Others Paid (Last 30 Days)
Cars Sold533
Avg Markup+$11
Median Markup$0
Best Deal-$2,545
Worst Deal+$1,795
% Sold Below MSRP95%
Avg Days to Sell30 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)+$194
Avg Markup (Optiq)$0
% Below MSRP97%
Avg Days to Sell33 days
Avg Sold Markup$0
Cheaper Optiq Sport Inventory
NAPLETON CADILLACOak Lawn, IL
-$2,907$55,37737d
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,634$56,48191d
CAPITOL CADILLAC OF SALEMSalem, OR
-$2,500$56,18916d
VAUGHN CADILLACOttumwa, IA
-$2,500$54,29516d
QUANTRELL CADILLAC, INC.Lexington, KY
-$2,468$50,92223d
GURLEY-LEEP CADILLACMishawaka, IN
-$2,334$55,78623d
BARKER MOTOR COMPANYBloomington, IL
-$2,314$51,906128d
MOTOR WERKS CADILLACBarrington, IL
-$2,095$57,00033d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$53,61737d
MASTRIA GMCRaynham, MA
-$2,000$56,67549d