Deal Sheet: 2026 Optiq Premium Luxury

NAPLETON CADILLAC OF NORTHBROOK · Northbrook, IL · VIN: 3GYK3DM49TS132069

Negotiation Guide

Opening Offer

$60,075

Fair Price

$61,575

Walk Away Above

$62,140

• Recent buyers paid ~$124 above MSRP
• Sitting 129 days (avg 39) — extra leverage

Price Breakdown

Est. Dealer Cost$54,553

Est. Invoice$56,435

Holdback (est.)$1,881

MSRP (Sticker)$62,705

Asking Price$62,705

Markup$0

Est. Dealer Margin on This Car$8,152

Percentile94% of inventory is priced lower

Days on Lot129 days

What Others Paid (Last 30 Days)

Cars Sold99

Avg Markup+$124

Median Markup$0

Best Deal-$1,750

Worst Deal+$9,194

% Sold Below MSRP97%

Avg Days to Sell39 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$74

Avg Markup (Optiq)-$375

% Below MSRP93%

Avg Days to Sell31 days

Avg Sold Markup+$5,998

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