Deal Sheet: 2026 Sierra 1500 Denali

RICK HENDRICK CHEVROLET BUICK GMC · Henrico, VA · VIN: 3GTUUGEL9TG340958

This Is Already a Great Deal

Opening Offer

$71,740

Asking Price

$69,639

Max Price

$69,639

• Recent buyers paid ~$2,305 below MSRP
• Sitting 72 days (avg 35) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $7,255 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$71,240

Est. Invoice$73,641

Holdback (est.)$2,401

MSRP (Sticker)$80,045

Asking Price$69,639

Markup-$10,406

Est. Dealer Margin on This Car$-1,601

Percentile1% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold1840

Avg Markup-$2,305

Median Markup$0

Best Deal-$13,000

Worst Deal+$10,470

% Sold Below MSRP96%

Avg Days to Sell35 days

Dealer Profile

Inventory246 vehicles

Avg Markup (All Models)-$1,621

Avg Markup (Sierra 1500)-$4,377

% Below MSRP98%

Avg Days to Sell35 days

Avg Sold Markup-$2,196

Price History

Jun 1, 2026$80,045 → $75,242(-$4,803)

Jun 17, 2026$75,242 → $73,641(-$1,601)

Jul 29, 2026$73,641 → $69,639(-$4,002)

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