Deal Sheet: 2026 Sierra 1500 Denali

SWICKARD CHEVROLET BUICK GMC OF ANCHORAGE · Anchorage, AK · VIN: 3GTUUGEL5TG392796

Negotiation Guide

Opening Offer

$73,845

Fair Price

$75,345

Walk Away Above

$76,498

• Recent buyers paid ~$2,305 below MSRP

Price Breakdown

Est. Dealer Cost$69,109

Est. Invoice$71,438

Holdback (est.)$2,330

MSRP (Sticker)$77,650

Asking Price$77,650

Markup$0

Est. Dealer Margin on This Car$8,542

Percentile96% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1840

Avg Markup-$2,305

Median Markup$0

Best Deal-$13,000

Worst Deal+$10,470

% Sold Below MSRP96%

Avg Days to Sell35 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)+$29

Avg Markup (Sierra 1500)$0

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup+$116

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