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Deal Sheet: 2026 Sierra 1500 Denali
FRANK'S GMC · Lyndhurst, NJ · VIN: 3GTUUGEL5TG318245
Negotiation Guide
Opening Offer
$73,764
Fair Price
$75,264
Walk Away Above
$76,822
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,758
Est. Invoice$72,110
Holdback (est.)$2,351
MSRP (Sticker)$78,380
Asking Price$76,380
Markup-$2,000
Est. Dealer Margin on This Car$6,622
Percentile39% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$918
Avg Markup (Sierra 1500)-$978
% Below MSRP95%
Avg Days to Sell16 days
Avg Sold Markup-$530
Price History
Jun 1, 2026$78,380 → $76,380(-$2,000)
Jul 10, 2026$76,380 → $78,380(+$2,000)
Jul 15, 2026$78,380 → $76,380(-$2,000)
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