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Deal Sheet: 2026 Sierra 1500 Denali
RICK HENDRICK CHEVROLET BUICK GMC · Henrico, VA · VIN: 3GTUUGEL2TG314847
This Is Already a Great Deal
Opening Offer
$71,206
Asking Price
$69,117
Max Price
$69,117
- • Recent buyers paid ~$2,305 below MSRP
- • Sitting 72 days (avg 35) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $7,183 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,706
Est. Invoice$73,089
Holdback (est.)$2,383
MSRP (Sticker)$79,445
Asking Price$69,117
Markup-$10,328
Est. Dealer Margin on This Car$-1,589
Percentile1% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold1840
Avg Markup-$2,305
Median Markup$0
Best Deal-$13,000
Worst Deal+$10,470
% Sold Below MSRP96%
Avg Days to Sell35 days
Dealer Profile
Inventory246 vehicles
Avg Markup (All Models)-$1,621
Avg Markup (Sierra 1500)-$4,377
% Below MSRP98%
Avg Days to Sell35 days
Avg Sold Markup-$2,196
Price History
Jun 1, 2026$79,445 → $74,678(-$4,767)
Jun 17, 2026$74,678 → $73,089(-$1,589)
Jul 29, 2026$73,089 → $69,117(-$3,972)
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