Deal Sheet: 2026 Sierra 1500 Denali

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 3GTUUGED5TG406799

Negotiation Guide

Opening Offer

$74,140

Fair Price

$75,640

Walk Away Above

$76,793

• Recent buyers paid ~$2,305 below MSRP

Price Breakdown

Est. Dealer Cost$69,371

Est. Invoice$71,709

Holdback (est.)$2,338

MSRP (Sticker)$77,945

Asking Price$77,945

Markup$0

Est. Dealer Margin on This Car$8,574

Percentile96% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1840

Avg Markup-$2,305

Median Markup$0

Best Deal-$13,000

Worst Deal+$10,470

% Sold Below MSRP96%

Avg Days to Sell35 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)+$636

Avg Markup (Sierra 1500)+$932

% Below MSRP89%

Avg Days to Sell39 days

Avg Sold Markup+$269

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