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Deal Sheet: 2026 Sierra 1500 AT4X
MCGOVERN GMC · Westborough, MA · VIN: 3GTUUFEL9TG362355
Negotiation Guide
Opening Offer
$81,620
Fair Price
$83,120
Walk Away Above
$84,550
- • Recent buyers paid ~$2,307 below MSRP
- • Sitting 46 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$76,522
Est. Invoice$79,102
Holdback (est.)$2,579
MSRP (Sticker)$85,980
Asking Price$85,980
Markup$0
Est. Dealer Margin on This Car$9,458
Percentile87% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold806
Avg Markup-$2,307
Median Markup$0
Best Deal-$12,750
Worst Deal+$30,521
% Sold Below MSRP88%
Avg Days to Sell28 days
Dealer Profile
Inventory26 vehicles
Avg Markup (All Models)-$279
Avg Markup (Sierra 1500)+$1,320
% Below MSRP85%
Avg Days to Sell23 days
Avg Sold Markup-$656
Price History
Jul 1, 2026$83,980 → $85,980(+$2,000)
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