Deal Sheet: 2026 Sierra 1500 AT4X

BERGSTROM BUICK-GMC TRUCK, INC. · Appleton, WI · VIN: 3GTUUFEL9TG318744

This Is Already a Great Deal

Opening Offer

$78,626

Asking Price

$81,058

Max Price

$81,058

• Recent buyers paid ~$2,307 below MSRP
• Sitting 51 days (avg 28) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $2,894 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$77,407

Est. Invoice$80,016

Holdback (est.)$2,609

MSRP (Sticker)$86,974

Asking Price$81,058

Markup-$5,916

Est. Dealer Margin on This Car$3,651

Percentile26% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold806

Avg Markup-$2,307

Median Markup$0

Best Deal-$12,750

Worst Deal+$30,521

% Sold Below MSRP88%

Avg Days to Sell28 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$1,707

Avg Markup (Sierra 1500)-$3,075

% Below MSRP99%

Avg Days to Sell19 days

Avg Sold Markup-$2,091

Price History

Jun 1, 2026$86,974 → $82,314(-$4,660)

Jun 7, 2026$82,314 → $81,894(-$420)

Jun 17, 2026$81,894 → $81,058(-$836)

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