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Deal Sheet: 2026 Sierra 1500 AT4X
ROYAL AUTOMOTIVE, INC. · Birmingham, AL · VIN: 3GTUUFEL9TG204520
This Is Already a Great Deal
Opening Offer
$76,666
Asking Price
$77,080
Max Price
$77,080
- • Recent buyers paid ~$2,271 below MSRP
- • Sitting 50 days (avg 27) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $5,499 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$76,166
Est. Invoice$78,734
Holdback (est.)$2,567
MSRP (Sticker)$85,580
Asking Price$77,080
Markup-$8,500
Est. Dealer Margin on This Car$914
Percentile10% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold821
Avg Markup-$2,272
Median Markup$0
Best Deal-$12,750
Worst Deal+$30,521
% Sold Below MSRP88%
Avg Days to Sell27 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)-$2,191
Avg Markup (Sierra 1500)-$2,059
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,422
Price History
Jun 1, 2026$85,580 → $79,580(-$6,000)
Jun 10, 2026$79,580 → $77,580(-$2,000)
Jun 17, 2026$77,580 → $77,080(-$500)
Jul 3, 2026$77,080 → $77,580(+$500)
Jul 8, 2026$77,580 → $77,080(-$500)
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