Deal Sheet: 2026 Sierra 1500 AT4X

HERITAGE CHEVROLET GMC OF EVANSTON, INC. · Evanston, WY · VIN: 3GTUUFEL6TG411009

Negotiation Guide

Opening Offer

$75,793

Fair Price

$77,293

Walk Away Above

$78,446

• Recent buyers paid ~$2,307 below MSRP

Price Breakdown

Est. Dealer Cost$70,844

Est. Invoice$73,232

Holdback (est.)$2,388

MSRP (Sticker)$79,600

Asking Price$85,780

Markup+$6,180

Est. Dealer Margin on This Car$14,936

Percentile94% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold806

Avg Markup-$2,307

Median Markup$0

Best Deal-$12,750

Worst Deal+$30,521

% Sold Below MSRP88%

Avg Days to Sell28 days

Dealer Profile

Inventory18 vehicles

Avg Markup (All Models)-$952

Avg Markup (Sierra 1500)+$1,545

% Below MSRP94%

Avg Days to Sell25 days

Avg Sold Markup-$664

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