Deal Sheet: 2026 Sierra 1500 AT4X

BOB JOHNSON BUICK GMC LLC · Rochester, NY · VIN: 3GTUUFEL5TG229107

This Is Already a Great Deal

Opening Offer

$76,755

Asking Price

$79,129

Max Price

$79,129

• Recent buyers paid ~$2,307 below MSRP
• Sitting 51 days (avg 28) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,950 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$75,726

Est. Invoice$78,278

Holdback (est.)$2,553

MSRP (Sticker)$85,085

Asking Price$79,129

Markup-$5,956

Est. Dealer Margin on This Car$3,403

Percentile26% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold806

Avg Markup-$2,307

Median Markup$0

Best Deal-$12,750

Worst Deal+$30,521

% Sold Below MSRP88%

Avg Days to Sell28 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$2,135

Avg Markup (Sierra 1500)-$3,912

% Below MSRP96%

Avg Days to Sell21 days

Avg Sold Markup-$1,347

Price History

Jun 1, 2026$85,085 → $79,129(-$5,956)

Jul 3, 2026$79,129 → $77,337(-$1,792)

Jul 8, 2026$77,337 → $79,129(+$1,792)

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