Deal Sheet: 2026 Sierra 1500 AT4X

DON FRANKLIN CHEVROLET, BUICK, AND GMC, INC. · Somerset, KY · VIN: 3GTUUFEL4TG327982

This Is Already a Great Deal

Opening Offer

$76,933

Asking Price

$79,130

Max Price

$79,130

• Recent buyers paid ~$2,321 below MSRP
• Sitting 51 days (avg 28) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $3,724 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$76,433

Est. Invoice$79,010

Holdback (est.)$2,576

MSRP (Sticker)$85,880

Asking Price$79,130

Markup-$6,750

Est. Dealer Margin on This Car$2,697

Percentile22% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold796

Avg Markup-$2,321

Median Markup$0

Best Deal-$12,750

Worst Deal+$30,521

% Sold Below MSRP88%

Avg Days to Sell28 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$1,959

Avg Markup (Sierra 1500)-$5,374

% Below MSRP98%

Avg Days to Sell21 days

Avg Sold Markup-$2,286

Price History

Jun 1, 2026$85,880 → $79,680(-$6,200)

Jun 19, 2026$79,680 → $79,130(-$550)

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