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Deal Sheet: 2026 Sierra 1500 AT4X
BOB JOHNSON BUICK GMC LLC · Rochester, NY · VIN: 3GTUUFEL4TG321860
This Is Already a Great Deal
Opening Offer
$78,280
Asking Price
$80,701
Max Price
$80,701
- • Recent buyers paid ~$2,307 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,767 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$77,230
Est. Invoice$79,833
Holdback (est.)$2,603
MSRP (Sticker)$86,775
Asking Price$80,701
Markup-$6,074
Est. Dealer Margin on This Car$3,471
Percentile24% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold806
Avg Markup-$2,307
Median Markup$0
Best Deal-$12,750
Worst Deal+$30,521
% Sold Below MSRP88%
Avg Days to Sell28 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$2,135
Avg Markup (Sierra 1500)-$3,912
% Below MSRP96%
Avg Days to Sell21 days
Avg Sold Markup-$1,347
Price History
Jul 3, 2026$80,701 → $78,845(-$1,856)
Jul 8, 2026$78,845 → $83,304(+$4,459)
Jul 17, 2026$83,304 → $80,701(-$2,603)
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