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Deal Sheet: 2026 Sierra 1500 AT4X
KUNES CHEVROLET GMC OF LAKE GENEVA · Lake Geneva, WI · VIN: 3GTUUFEL4TG287953
This Is Already a Great Deal
Opening Offer
$76,933
Asking Price
$78,047
Max Price
$78,047
- • Recent buyers paid ~$2,271 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 7 time(s) — dealer is motivated
- • Asking price is already $4,894 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$76,433
Est. Invoice$79,010
Holdback (est.)$2,576
MSRP (Sticker)$85,880
Asking Price$78,047
Markup-$7,833
Est. Dealer Margin on This Car$1,614
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold821
Avg Markup-$2,272
Median Markup$0
Best Deal-$12,750
Worst Deal+$30,521
% Sold Below MSRP88%
Avg Days to Sell27 days
Dealer Profile
Inventory15 vehicles
Avg Markup (All Models)-$2,871
Avg Markup (Sierra 1500)-$5,772
% Below MSRP93%
Avg Days to Sell27 days
Avg Sold Markup-$2,400
Price History
Jun 1, 2026$85,880 → $83,041(-$2,839)
Jun 5, 2026$83,041 → $82,324(-$717)
Jun 10, 2026$82,324 → $81,924(-$400)
Jun 24, 2026$81,924 → $81,264(-$660)
Jul 3, 2026$81,264 → $81,064(-$200)
Jul 8, 2026$81,064 → $80,650(-$414)
Jul 11, 2026$80,650 → $78,047(-$2,603)
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