Deal Sheet: 2026 Sierra 1500 AT4X

DON FRANKLIN CHEVROLET, BUICK, AND GMC, INC. · Somerset, KY · VIN: 3GTUUFEL1TG309004

This Is Already a Great Deal

Opening Offer

$77,067

Asking Price

$78,330

Max Price

$78,330

• Recent buyers paid ~$2,307 below MSRP
• Sitting 51 days (avg 28) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $4,686 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$76,567

Est. Invoice$79,148

Holdback (est.)$2,581

MSRP (Sticker)$86,030

Asking Price$78,330

Markup-$7,700

Est. Dealer Margin on This Car$1,763

Percentile14% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold806

Avg Markup-$2,307

Median Markup$0

Best Deal-$12,750

Worst Deal+$30,521

% Sold Below MSRP88%

Avg Days to Sell28 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$1,949

Avg Markup (Sierra 1500)-$5,374

% Below MSRP98%

Avg Days to Sell21 days

Avg Sold Markup-$2,343

Price History

Jun 1, 2026$86,030 → $79,330(-$6,700)

Jun 19, 2026$79,330 → $78,830(-$500)

Jul 13, 2026$78,830 → $78,330(-$500)

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