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Deal Sheet: 2026 Sierra 1500 AT4X
KEY GMC OF ROCHESTER · Rochester, NH · VIN: 3GTUUFE88TG283089
Negotiation Guide
Opening Offer
$79,060
Fair Price
$80,560
Walk Away Above
$82,272
- • Recent buyers paid ~$2,820 below MSRP
- • Sitting 74 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$74,747
Est. Invoice$77,266
Holdback (est.)$2,520
MSRP (Sticker)$83,985
Asking Price$81,985
Markup-$2,000
Est. Dealer Margin on This Car$7,238
Percentile49% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold801
Avg Markup-$2,820
Median Markup$0
Best Deal-$12,707
Worst Deal+$7,275
% Sold Below MSRP91%
Avg Days to Sell43 days
Dealer Profile
Inventory30 vehicles
Avg Markup (All Models)-$3,747
Avg Markup (Sierra 1500)-$4,056
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$3,695
Price History
Jun 1, 2026$83,985 → $79,485(-$4,500)
Jun 5, 2026$79,485 → $81,985(+$2,500)
Jul 1, 2026$81,985 → $83,985(+$2,000)
Aug 8, 2026$83,985 → $81,985(-$2,000)
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