Negotiation Guide
Opening Offer
$75,167
Fair Price
$76,667
Walk Away Above
$78,134
- • Recent buyers paid ~$2,307 below MSRP
- • Sitting 50 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,844
Est. Invoice$73,232
Holdback (est.)$2,388
MSRP (Sticker)$79,600
Asking Price$78,679
Markup-$921
Est. Dealer Margin on This Car$7,835
Percentile41% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold806
Avg Markup-$2,307
Median Markup$0
Best Deal-$12,750
Worst Deal+$30,521
% Sold Below MSRP88%
Avg Days to Sell28 days
Dealer Profile
Inventory109 vehicles
Avg Markup (All Models)-$3,945
Avg Markup (Sierra 1500)-$4,753
% Below MSRP96%
Avg Days to Sell31 days
Avg Sold Markup-$1,863
Price History
Jun 1, 2026$84,679 → $78,679(-$6,000)
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