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Deal Sheet: 2026 Sierra 1500 AT4X
HEISER MOTORS SALES SB, INC. · Sturgeon Bay, WI · VIN: 3GTUUFE80TG282678
Negotiation Guide
Opening Offer
$80,448
Fair Price
$81,948
Walk Away Above
$83,414
- • Recent buyers paid ~$2,271 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,543
Est. Invoice$78,090
Holdback (est.)$2,546
MSRP (Sticker)$84,880
Asking Price$84,880
Markup$0
Est. Dealer Margin on This Car$9,337
Percentile87% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold821
Avg Markup-$2,272
Median Markup$0
Best Deal-$12,750
Worst Deal+$30,521
% Sold Below MSRP88%
Avg Days to Sell27 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)-$1,260
Avg Markup (Sierra 1500)$0
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,844
Price History
Jun 1, 2026$84,880 → $77,898(-$6,982)
Jul 15, 2026$77,898 → $84,880(+$6,982)
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