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Deal Sheet: 2026 Sierra 1500 AT4
RIVARD-ROYALL GMC · Memphis, TN · VIN: 3GTUUEELXTG228786
This Is Already a Great Deal
Opening Offer
$69,155
Asking Price
$68,405
Max Price
$68,405
- • Recent buyers paid ~$2,218 below MSRP
- • Sitting 80 days (avg 34) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $5,473 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,655
Est. Invoice$70,969
Holdback (est.)$2,314
MSRP (Sticker)$77,140
Asking Price$68,405
Markup-$8,735
Est. Dealer Margin on This Car$-250
Percentile3% of inventory is priced lower
Days on Lot80 days
What Others Paid (Last 30 Days)
Cars Sold1826
Avg Markup-$2,218
Median Markup$0
Best Deal-$12,480
Worst Deal+$23,290
% Sold Below MSRP98%
Avg Days to Sell34 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$6,418
Avg Markup (Sierra 1500)-$7,526
% Below MSRP97%
Avg Days to Sell28 days
Avg Sold Markup-$5,675
Price History
Jun 1, 2026$77,140 → $73,890(-$3,250)
Jun 12, 2026$73,890 → $72,890(-$1,000)
Jul 26, 2026$72,890 → $77,140(+$4,250)
Aug 8, 2026$77,140 → $68,405(-$8,735)
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