Negotiation Guide
Opening Offer
$73,692
Fair Price
$75,192
Walk Away Above
$76,191
- • Recent buyers paid ~$1,998 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,699
Est. Invoice$71,015
Holdback (est.)$2,316
MSRP (Sticker)$77,190
Asking Price$75,950
Markup-$1,240
Est. Dealer Margin on This Car$7,251
Percentile46% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold1933
Avg Markup-$1,998
Median Markup$0
Best Deal-$12,480
Worst Deal+$25,612
% Sold Below MSRP99%
Avg Days to Sell32 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$3,252
Avg Markup (Sierra 1500)-$3,565
% Below MSRP95%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jun 13, 2026$77,190 → $72,960(-$4,230)
Jun 27, 2026$72,960 → $72,700(-$260)
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