Deal Sheet: 2026 Sierra 1500 AT4

WILSON GMC OF EL DORADO · El Dorado, KS · VIN: 3GTUUEEL7TG409005

Negotiation Guide

Opening Offer

$71,604

Fair Price

$73,104

Walk Away Above

$74,377

• Recent buyers paid ~$2,546 below MSRP

Price Breakdown

Est. Dealer Cost$67,329

Est. Invoice$69,598

Holdback (est.)$2,270

MSRP (Sticker)$75,650

Asking Price$75,650

Markup$0

Est. Dealer Margin on This Car$8,322

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1918

Avg Markup-$2,546

Median Markup-$987

Best Deal-$11,000

Worst Deal+$22,112

% Sold Below MSRP99%

Avg Days to Sell18 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)$0

Avg Markup (Sierra 1500)$0

% Below MSRP89%

Avg Days to Sell19 days

Avg Sold Markup+$302

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