Deal Sheet: 2026 Sierra 1500 AT4

HOLM BUICK GMC · Salina, KS · VIN: 3GTUUEEL1TG261207

Negotiation Guide

Opening Offer

$70,329

Fair Price

$71,829

Walk Away Above

$73,102

• Recent buyers paid ~$2,546 below MSRP

Price Breakdown

Est. Dealer Cost$66,194

Est. Invoice$68,425

Holdback (est.)$2,231

MSRP (Sticker)$74,375

Asking Price$74,375

Markup$0

Est. Dealer Margin on This Car$8,181

Percentile99% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1918

Avg Markup-$2,546

Median Markup-$987

Best Deal-$11,000

Worst Deal+$22,112

% Sold Below MSRP99%

Avg Days to Sell18 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)+$46

Avg Markup (Sierra 1500)-$425

% Below MSRP92%

Avg Days to Sell19 days

Avg Sold Markup+$458

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