Deal Sheet: 2026 Sierra 1500 AT4

ROBERT BROGDEN'S OLATHE BUICK GMC INC. · Olathe, KS · VIN: 3GTUUEE86TG290410

Negotiation Guide

Opening Offer

$69,701

Fair Price

$71,201

Walk Away Above

$72,478

• Recent buyers paid ~$2,554 below MSRP

Price Breakdown

Est. Dealer Cost$65,642

Est. Invoice$67,855

Holdback (est.)$2,213

MSRP (Sticker)$73,755

Asking Price$73,755

Markup$0

Est. Dealer Margin on This Car$8,113

Percentile99% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1909

Avg Markup-$2,554

Median Markup-$1,000

Best Deal-$11,000

Worst Deal+$22,112

% Sold Below MSRP99%

Avg Days to Sell18 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)+$100

Avg Markup (Sierra 1500)+$1,088

% Below MSRP98%

Avg Days to Sell19 days

Avg Sold Markup+$885

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