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Deal Sheet: 2026 Sierra 1500 AT4

STEVEN LUST AUTOMOTIVE CO. · Aberdeen, SD · VIN: 3GTUUEE81TG350013

Negotiation Guide

Opening Offer
$68,552
Fair Price
$70,052
Walk Away Above
$71,603
  • Recent buyers paid ~$2,181 below MSRP
  • Sitting 52 days (avg 23) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,108
Est. Invoice$67,303
Holdback (est.)$2,195
MSRP (Sticker)$73,155
Asking Price$71,147
Markup-$2,008
Est. Dealer Margin on This Car$6,039
Percentile36% of inventory is priced lower
Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2025
Avg Markup-$2,181
Median Markup$0
Best Deal-$11,000
Worst Deal+$26,005
% Sold Below MSRP99%
Avg Days to Sell23 days

Dealer Profile

Inventory48 vehicles
Avg Markup (All Models)-$1,619
Avg Markup (Sierra 1500)-$2,258
% Below MSRP98%
Avg Days to Sell24 days
Avg Sold Markup-$774

Price History

Jul 10, 2026$73,155$71,147(-$2,008)