Negotiation Guide
Opening Offer
$56,412
Fair Price
$57,912
Walk Away Above
$59,301
- • Recent buyers paid ~$2,039 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,014
Est. Invoice$55,835
Holdback (est.)$1,821
MSRP (Sticker)$60,690
Asking Price$60,690
Markup$0
Est. Dealer Margin on This Car$6,676
Percentile100% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2206
Avg Markup-$2,039
Median Markup$0
Best Deal-$12,999
Worst Deal+$6,835
% Sold Below MSRP99%
Avg Days to Sell23 days
Dealer Profile
Inventory50 vehicles
Avg Markup (All Models)+$1,928
Avg Markup (Sierra 1500)+$2,949
% Below MSRP78%
Avg Days to Sell12 days
Avg Sold Markup+$1,674
Price History
Jun 19, 2026$60,690 → $69,794(+$9,104)
Jun 24, 2026$69,794 → $60,690(-$9,104)
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