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Deal Sheet: 2026 Maverick Lariat
Ford of Columbia · Columbia, TN · VIN: 3FTTW8SA7TRB14808
This Is Already a Great Deal
Opening Offer
$37,524
Asking Price
$38,685
Max Price
$38,685
- • Recent buyers paid ~$622 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $878 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,167
Est. Invoice$37,372
Holdback (est.)$1,206
MSRP (Sticker)$40,185
Asking Price$38,685
Markup-$1,500
Est. Dealer Margin on This Car$2,519
Percentile17% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1386
Avg Markup-$622
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$2,425
Avg Markup (Maverick)-$1,278
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,119
Price History
Jul 9, 2026$40,185 → $38,685(-$1,500)
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