Deal Sheet: 2026 Maverick Lariat

Pritchard Auto Company · Britt, IA · VIN: 3FTTW8SA7TRB14257

Negotiation Guide

Opening Offer

$38,178

Fair Price

$39,678

Walk Away Above

$39,704

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,757

Est. Invoice$36,949

Holdback$1,192

MSRP (Sticker)$39,730

Asking Price$39,730

Markup$0

Dealer Margin on This Car$3,973

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$1,104

Avg Markup (Maverick)-$143

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$2,000

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