Deal Sheet: 2026 Maverick Lariat

Billy Cain Ford, Inc. · Commerce, GA · VIN: 3FTTW8SA7TRA77596

Negotiation Guide

Opening Offer

$38,182

Fair Price

$39,682

Walk Away Above

$39,706

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,757

Est. Invoice$36,949

Holdback (est.)$1,192

MSRP (Sticker)$39,730

Asking Price$39,730

Markup$0

Est. Dealer Margin on This Car$3,973

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$495

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$728

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