Deal Sheet: 2026 Maverick Lariat

Bob Ferrando Ford Sales, Inc. · Girard, PA · VIN: 3FTTW8SA7TRA49006

Negotiation Guide

Opening Offer

$38,361

Fair Price

$39,861

Walk Away Above

$40,038

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,194

Est. Invoice$37,400

Holdback$1,206

MSRP (Sticker)$40,215

Asking Price$40,215

Markup$0

Dealer Margin on This Car$4,022

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$389

Avg Markup (Maverick)-$77

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$591

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d