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Deal Sheet: 2026 Maverick Lariat
University Ford · Huntington, WV · VIN: 3FTTW8SA6TRA32102
This Is Already a Great Deal
Opening Offer
$39,222
Asking Price
$40,435
Max Price
$40,435
- • Recent buyers paid ~$140 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $553 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,292
Est. Invoice$38,535
Holdback (est.)$1,243
MSRP (Sticker)$41,435
Asking Price$40,435
Markup-$1,000
Est. Dealer Margin on This Car$3,144
Percentile48% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2047
Avg Markup-$140
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$2,604
Avg Markup (Maverick)-$636
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,274
Price History
Jul 9, 2026$41,435 → $40,435(-$1,000)
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