Deal Sheet: 2026 Maverick Lariat

Reuther Ford, Inc. · Herculaneum, MO · VIN: 3FTTW8SA6TRA04073

This Is Already a Great Deal

Opening Offer

$39,217

Asking Price

$40,430

Max Price

$40,430

• Recent buyers paid ~$621 below MSRP
• Asking price is already $879 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$37,737

Est. Invoice$38,995

Holdback (est.)$1,258

MSRP (Sticker)$41,930

Asking Price$40,430

Markup-$1,500

Est. Dealer Margin on This Car$2,693

Percentile17% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1623

Avg Markup-$621

Median Markup-$500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$2,526

Avg Markup (Maverick)-$1,071

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,858

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