Deal Sheet: 2026 Maverick Lariat

Frederick Ford, Inc. · Seaford, DE · VIN: 3FTTW8SA5TRA99368

Negotiation Guide

Opening Offer

$38,748

Fair Price

$40,248

Walk Away Above

$40,274

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$36,270

Est. Invoice$37,479

Holdback$1,209

MSRP (Sticker)$40,300

Asking Price$40,300

Markup$0

Dealer Margin on This Car$4,030

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$500

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,462

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