Deal Sheet: 2026 Maverick Lariat

Brinson Ford of Athens · Athens, TX · VIN: 3FTTW8SA5TRA52423

This Is Already a Great Deal

Opening Offer

$35,851

Asking Price

$36,960

Max Price

$36,960

• Recent buyers paid ~$140 below MSRP
• Sitting 48 days (avg 27) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,061 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback (est.)$1,154

MSRP (Sticker)$38,460

Asking Price$36,960

Markup-$1,500

Est. Dealer Margin on This Car$2,346

Percentile24% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2047

Avg Markup-$140

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$2,531

Avg Markup (Maverick)-$1,000

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$516

Price History

Jul 9, 2026$38,460 → $36,960(-$1,500)

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