Deal Sheet: 2026 Maverick Lariat

Cortese Ford Lincoln, Inc. · Rochester, NY · VIN: 3FTTW8SA5TRA39655

Negotiation Guide

Opening Offer

$37,024

Fair Price

$38,524

Walk Away Above

$38,679

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,952

Est. Invoice$36,117

Holdback$1,165

MSRP (Sticker)$38,835

Asking Price$38,835

Markup$0

Dealer Margin on This Car$3,884

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$152

Avg Markup (Maverick)-$111

% Below MSRP74%

Avg Days to Sell8 days

Avg Sold Markup-$50

Cheaper Maverick Lariat Inventory

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-$1,000$39,75020d

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-$1,000$38,36520d

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-$1,000$39,40020d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00520d