Deal Sheet: 2026 Maverick Lariat

Donley Ford of Ashland, Inc. · Ashland, OH · VIN: 3FTTW8SA4TRB14278

Negotiation Guide

Opening Offer

$37,868

Fair Price

$39,368

Walk Away Above

$39,394

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,478

Est. Invoice$36,661

Holdback$1,183

MSRP (Sticker)$39,420

Asking Price$39,420

Markup$0

Dealer Margin on This Car$3,942

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$737

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$800

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