Deal Sheet: 2026 Maverick Lariat

Bill Hood Ford · Hammond, LA · VIN: 3FTTW8SA4TRA81556

Negotiation Guide

Opening Offer

$37,552

Fair Price

$39,052

Walk Away Above

$39,076

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,190

Est. Invoice$36,363

Holdback (est.)$1,173

MSRP (Sticker)$39,100

Asking Price$39,100

Markup$0

Est. Dealer Margin on This Car$3,910

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$587

Avg Markup (Maverick)-$77

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$585

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