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Deal Sheet: 2026 Maverick Lariat
Ford of Morgantown · Morgantown, WV · VIN: 3FTTW8SA4TRA79550
This Is Already a Great Deal
Opening Offer
$37,879
Asking Price
$39,050
Max Price
$39,050
- • Recent buyers paid ~$140 below MSRP
- • Sitting 46 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,075 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,495
Est. Invoice$37,712
Holdback (est.)$1,217
MSRP (Sticker)$40,550
Asking Price$39,050
Markup-$1,500
Est. Dealer Margin on This Car$2,555
Percentile24% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2047
Avg Markup-$140
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)-$1,500
Avg Markup (Maverick)-$667
% Below MSRP86%
Avg Days to Sell24 days
Avg Sold Markup-$947
Price History
Jul 9, 2026$40,550 → $39,050(-$1,500)
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