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Deal Sheet: 2026 Maverick Lariat
Charlie Obaugh Ford · Waynesboro, VA · VIN: 3FTTW8SA4TRA39534
This Is Already a Great Deal
Opening Offer
$38,296
Asking Price
$39,480
Max Price
$39,480
- • Recent buyers paid ~$589 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $141 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,432
Est. Invoice$37,646
Holdback (est.)$1,214
MSRP (Sticker)$40,480
Asking Price$39,480
Markup-$1,000
Est. Dealer Margin on This Car$3,048
Percentile36% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$589
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$2,315
Avg Markup (Maverick)-$444
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 9, 2026$40,480 → $39,480(-$1,000)
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