Deal Sheet: 2026 Maverick Lariat

Don Hattan Ford, Inc. · Augusta, KS · VIN: 3FTTW8SA3TRB05247

Negotiation Guide

Opening Offer

$37,873

Fair Price

$39,373

Walk Away Above

$39,531

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,721

Est. Invoice$36,912

Holdback$1,191

MSRP (Sticker)$39,690

Asking Price$39,690

Markup$0

Dealer Margin on This Car$3,969

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$511

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$444

Cheaper Maverick Lariat Inventory

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-$1,000$41,00520d