Deal Sheet: 2026 Maverick Lariat

Liberty Ford Vermilion · Vermilion, OH · VIN: 3FTTW8SA3TRA98834

Negotiation Guide

Opening Offer

$37,349

Fair Price

$38,849

Walk Away Above

$39,022

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,276

Est. Invoice$36,451

Holdback$1,176

MSRP (Sticker)$39,195

Asking Price$39,195

Markup$0

Dealer Margin on This Car$3,920

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$773

Avg Markup (Maverick)-$125

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$594

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