Negotiation Guide
Opening Offer
$38,257
Fair Price
$39,757
Walk Away Above
$39,781
- • Recent buyers paid ~$48 below MSRP
Price Breakdown
Est. Dealer Cost$35,825
Est. Invoice$37,019
Holdback (est.)$1,194
MSRP (Sticker)$39,805
Asking Price$39,805
Markup$0
Est. Dealer Margin on This Car$3,981
Percentile100% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2192
Avg Markup-$48
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory759 vehicles
Avg Markup (All Models)-$752
Avg Markup (Maverick)$0
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$660
Cheaper Maverick Lariat Inventory
Cloninger Ford of HickoryHickory, NC
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Cutter Ford, Inc.Aiea, HI
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Envision Ford of DuarteDuarte, CA
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-$1,000$41,04526d
Freedom Ford of Claypool HillPounding Mill, VA
-$1,000$41,0950d
Apple FordColumbia, MD
-$1,000$40,87026d