Deal Sheet: 2026 Maverick Lariat

Joe Cooper Ford of Shawnee · Shawnee, OK · VIN: 3FTTW8SA2TRB14523

Negotiation Guide

Opening Offer

$37,648

Fair Price

$39,148

Walk Away Above

$39,174

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,280

Est. Invoice$36,456

Holdback$1,176

MSRP (Sticker)$39,200

Asking Price$39,200

Markup$0

Dealer Margin on This Car$3,920

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$490

Avg Markup (Maverick)-$59

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$447

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