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Deal Sheet: 2026 Maverick Lariat
#1 Cochran Ford · Natrona Heights, PA · VIN: 3FTTW8SA2TRA64917
This Is Already a Great Deal
Opening Offer
$39,474
Asking Price
$40,695
Max Price
$40,695
- • Recent buyers paid ~$622 below MSRP
- • Sitting 73 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $600 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,976
Est. Invoice$39,241
Holdback (est.)$1,266
MSRP (Sticker)$42,195
Asking Price$40,695
Markup-$1,500
Est. Dealer Margin on This Car$2,720
Percentile17% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1386
Avg Markup-$622
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory52 vehicles
Avg Markup (All Models)-$2,024
Avg Markup (Maverick)-$750
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,461
Price History
Jul 9, 2026$42,195 → $40,695(-$1,500)
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