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Deal Sheet: 2026 Maverick Lariat
Ford of Franklin · Franklin, TN · VIN: 3FTTW8SA1TRA80512
This Is Already a Great Deal
Opening Offer
$36,913
Asking Price
$38,055
Max Price
$38,055
- • Recent buyers paid ~$622 below MSRP
- • Sitting 73 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $617 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,600
Est. Invoice$36,786
Holdback (est.)$1,187
MSRP (Sticker)$39,555
Asking Price$38,055
Markup-$1,500
Est. Dealer Margin on This Car$2,456
Percentile17% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1386
Avg Markup-$622
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory408 vehicles
Avg Markup (All Models)+$249
Avg Markup (Maverick)-$1,367
% Below MSRP67%
Avg Days to Sell35 days
Avg Sold Markup-$624
Price History
Jul 9, 2026$39,555 → $38,055(-$1,500)
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