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Deal Sheet: 2026 Maverick Lariat
Joe Cooper Ford of Yukon · Yukon, OK · VIN: 3FTTW8SA1TRA64018
This Is Already a Great Deal
Opening Offer
$36,312
Asking Price
$37,435
Max Price
$37,435
- • Recent buyers paid ~$140 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,072 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,042
Est. Invoice$36,210
Holdback (est.)$1,168
MSRP (Sticker)$38,935
Asking Price$37,435
Markup-$1,500
Est. Dealer Margin on This Car$2,394
Percentile24% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2047
Avg Markup-$140
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$2,054
Avg Markup (Maverick)-$885
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,090
Price History
Jul 9, 2026$38,935 → $37,435(-$1,500)
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